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 Rooted Support for Women Who Dream Big

Because you deserve a business that feels lighter, calmer, and easier to lead.

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Hi, I'm Holly,
business support & strategy partner.

I’ve spent more than 10 years helping businesses bring order to the overwhelm and calm to the chaos. But what I love most is being part of the bigger dream.

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At Stillroot & Co. we help women in business get out from under the admin chaos. We create systems, structure, and support that help you breathe easier, stay organized, and finally have the space to lead your business the way you were meant to.

​So you built a business… and now it feels heavier than you expected.

Image by Esperanza Doronila

Overwhelmed. Stuck. Scattered. Heavy. Misaligned.

You did the brave thing.
You built the business.

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And now it feels heavier than it should—decisions, details, and direction living mostly in your head.

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Imagine slowing down long enough to take a full breath.


To see what actually matters.
To build a business that supports your rhythm instead of fighting it.

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That’s the shift this work creates.

How support takes shape​

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Every season of business needs a different kind of support.

Clarity

A focused strategy session to slow things down, name the real issue, and clarify what matters next.

 

When everything feels heavy or unclear, this is where we start.
Clarity support helps you slow things down, name what actually matters, and find solid direction—without urgency or pressure.

systems

Custom, time-bound projects to clean up, rebuild, or simplify the backend of your business.

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For business owners who know what needs support.
This work focuses on simplifying and organizing the backend of your business—so your systems feel lighter, more aligned, and easier to manage.

partnership

For business owners who want ongoing support as they grow.


This is steady, behind-the-scenes partnership designed to maintain clarity, reduce mental load, and support your business through its evolving seasons.

Availability opens periodically throughout the year.

Testimonials

rooted results

Real stories from women who felt the calm, clarity, and support they needed.

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Working with Holly has been a breath of fresh air I didn’t realize I needed. She’s accomplished in days what I had been putting off for years, not for lack of effort, but because my brain simply doesn’t operate that way.

 

I’m deeply grateful that what energizes her are the very things that tend to overwhelm me. Projects that once felt heavy now move forward with ease and joy. Her attention to detail, and thoughtful reminders have been an absolute game changer for my business.

cailee

Deep with Cailee Rae

Stillroot & Co. brand name logo in a brown color on black background.
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Having Holly in my corner as I work to pivot and grow a new business has been a game changer for me. Prior to working with Holly I had not worked with a virtual assistant before and really didn't know what to expect or how to approach delegating certain tasks.
 
Holly was more than happy to meet with me when I needed it and helped me learn what work flow was best for our relationship and my business. Working with a VA has been incredibly helpful and honestly I feel so much relief just knowing I have her in my corner when I need support!

Rebecca

Grow Beyond Collective

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"After working with Holly (and continuing to do so) I feel like I can finally take a deep breath because I know I don't have to do this alone anymore. I have much more energy to put towards my sessions with clients & feel creative again!
 
I feel so grateful to have her support and would recommend her to anyone who feels spread thin in their business and desires more time to do what they are good at. Learn from my experience - you don't have to do it all by yourself!"

Jamie

Elevated Life Coaching

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